Founder of Toms Shoes to Sell Coffee to Provide Clean Water for More Than Two Billion people Around the Globe
March 12, 2014
Blake Mycoskie, founder of Toms shoes has developed a line of coffee, the sales of which will be used to provide clean water for cooking and drinking as well as for sanitation to the more than two billion people around the globe.
Every bag of coffee Toms Roasting Company sells will finance a week’s worth of clean water for one person, Mr. Mycoskie said. Cups of coffee, which will be sold in what he hopes will be a string of Toms cafe-stores, could provide a day of clean water each.