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June 24, 2014

“With 12,000 Americans turning 18 each day, we cannot afford to have young people sit out the political process when so much is at stake for their future.” 



  • There are roughly 86 million American Millennials in the US.

  • 12,000 Americans turn 18 every day.

  • The Millennial generation is the largest in our country's history - bigger than even the Baby Boomers.

  • The Millennial generation is also the most diverse - 43% are people of color.

  • 66,000 American Latinos turn 18 every month.

  • 90% of American youth are online, with over 60% connected to the Internet while away from home.

  • 90% of American Latinos under 29 consume information in English.

  • Millennials have the potential to be the largest voting bloc in our country but are voting at a fraction of their size, with an estimated 30 million young people staying home in 2012.



Rock The Vote has served as the leader in engaging young people in politics for over two decades. We have remained a leader because of people like you! This year Rock The Vote is focused on registering voters, educating young people about the importance of voting and, turning out younger voters to the polls.


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