"When the words 'like a girl' are used to mean something bad, it is profiundly disempowering" - Lauren Greenfield, filmaker and director. The phrase "like a girl" is supposed to be an insult. Why? The phrase is offensive and demeaning yet we use it often. "You throw like a girl!" "You run like a girl!" and similar slights are used daily. These things can have a huge negative impact on a girl's self-esteem.
The brand, Always, is launching a new campaign to ensure that all girls everywhere keep their confidence through puberty to adulthood.
Doing something "like a girl" is awesome so on Facebook and Twitter, share what YOU do "like a girl" with #LikeAGirl