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The Startup That Makes Girls' Engineering Toys Introduces a New Doll

November 8, 2014


If you are looking for a compelling reason why the number of women in STEM (science, tech, engineering and math) industries needs to increase, GoldieBlox creator Debbie Sterling has it down pat. She created a range of toys that encourage young girls to cultivate problem-solving skills from an early age, and enjoy math.


GoldieBlox, an engineering toy for girls that got began on Kickstarter, made waves last year with a viral video showing girls using traditional pink toys to build a Rube Goldberg machine. For this holiday season, they’re taking on the status quo again with a new video and a new toy.


GoldieBlox began as a boxed toy that included a storybook and the wheels, gears and other building materials girls needed to construct machines that would help the character Goldie and her friends. It also had the added benefit of teaching young girls the fundamentals of engineering at a time when just 11% of engineers are women. Sparking interest at a young age is the key to closing this gender gap: Studies show that girls lose interest in STEM careers as early as age eight.





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